vrijdag 18 november 2011

Ponies Against Plastic

I was really happy this week as I found a new pony!!! please meet Blossomforth, pictured on the right. To be honest I think she looks kind of dopey, but I am really happy to have her. One more pony of wave 3 to go!
However, after I purchased her, I was once again confronted with the horrible task of deboxing her. Now don't get me wrong; unwrapping a new addition to my collection is always fun and exciting, and I'm sure that collectors everywhere can agree with me that it's one of the best parts of collecting!
It's a horrible task, however, because Hasbro uses entirely too much plastic and other packaging material to keep her boxed. In the box, the toy is stuck in plastic to keep her and her accessories in place, which is held to the cardboard back by another plastic cover. If this wasn't enough, her hair is tied in a plastic wrapper as well and the comb is stuck in yet another piece of plastic, and her tail and a part of her mane are also held together by a rubber band.
All of this is waste, as it's impossible to take the toy out and to save the packaging so you can put her back in
for storage or display, as is the case with some Japanese statues and PVC figures. So basically, for one little pony, there's a large pile of waste that will have to be thrown away. While the cardboard can be easily recycled (and is of some value to some collectors), the plastic is horrible for the environment (think, for example, about the Plastic Soup that exists in our oceans)and has little to no value.
What's more, this way of packaging is potentially harmful as the plastic used is often sharp and  if you're not careful you can really hurt yourself (I know I did a couple of times), even as an experienced collector or adult. Imagine a child opening this! They can get hurt on the rough edges of the plastic or even swallow the little pieces.
In my opinion, this has to change. These toys are made for the next generation and carry out an amazingly positive message (Friendship, caring, be yourself, take care of your environment) but the way they are packaged is very damaging for the environment which the next generation needs as much as we do, and toys carry out an important message to children. There's absolutely no way Hasbro can justify wasting this much in this age where it's becoming increasingly clear we need to conserve our beautiful planet. Companies like Lego have already decided to drastically reduce the impact their packaging has on the planet.
I'm actually planning to start a campaign to convince Hasbro to reduce the amount of waste on their products. The recent Brony movement is incredibly creative and vocal and I'm sure that if this is combined with the creativity and care of the collector community, we can convince Hasbro in a fun and engaging way that we care about and love their product but that we would love to see them reduce the waste it creates so we don't hurt both ourselves and the planet!!!

6 opmerkingen:

  1. OMG LOVE THIS! <3 Consider me a subscriber! <2

  2. I definitely agree!
    Cute porcupine, though

  3. I approve of this! Though I don't know how to get the campaign up and running XD

  4. Yay I'm SO happy to hear other ponies enthusiastic about this!!!

    As for the campaign, I was thinking of using a lot of social media to reach out to different groups (collectors, adults, bronies) and to give it it's own blog. We can start a petition on one of the 13829823 petition sites out there, ask for creative input (stories, drawings, photo's etc) and maybe hold a little "design new packaging" contest, I have a great idea for prizes =D

  5. Sounds good to me :D

    You may also want to e-mail Equestria Daily about this. (I already did, but I haven't gotten a "Okay, we'll put it on the nightly roundup" reply yet XD (I'm sure I might tomorrow/later today though)

    They don't mind double e-mails though~

  6. Yea I was planning on doing that when I've got the blog up & running and the petition started, by then I'll also make posts on the bigger forums (Arena, mlptp etc). Still doing a lot of planning now (want this to work out so I don't want to rush into it!) and I'm thinking of needing a banner / mascot ... Wish I could draw xD

    Thanks for emailing this though =D